Great customer experiences start with story—the right story.
Above: Video trailer for The User's Journey (3 min). ILLUSTRATION BY EVA-LOTTA LAM.
Donna Lichaw
Storymapping Products people love.
Donna Lichaw: Storymapping Products People Love
What does a great experience have in common with a great story? Everything. Learn how to use story to engage your core audience with your product, service, or brand.
HI, I'M DONNA
I help you discover and perfect the story that makes you think differently about your product, your business, and why your customers will come back again and again. I live and work in New York city and speak and teach my Storymapping Workshop around the world.
THE BOOK
My new book, The User's Journey: Storymapping Products That People Love, lays out how to design products that rally your team, overcome your cliffhangers, and bring your customers back again and again.
