Great customer experiences start with story—the right story.
Above: Video trailer for The User's Journey (3 min). ILLUSTRATION BY EVA-LOTTA LAM.
Donna Lichaw
Storymapping Products people love.
Donna Lichaw: Storymapping Products People Love
What does a great experience have in common with a great story? Everything. Learn how to use story to engage your core audience with your product, service, or brand.
HI, I'M DONNA
I help you discover and perfect the story that makes you think differently about your product, your business, and why your customers will come back again and again. I live and work in New York city and speak and teach my Storymapping Workshop around the world.
THE BOOK
My new book, The User's Journey: Storymapping Products That People Love, lays out how to design products that rally your team, overcome your cliffhangers, and bring your customers back again and again.
Training and Events
Transform the way you work. Learn how to think and act like a storymaker to better engage your audience and move them to action.
UPCOMING TALKS AND WORKSHOPS
Yountville, CA
GOOGLE
JUN 1, 2017
private leadership training
Munich, Germany
UnternehmerTUM
Jun 8, 2017
HALF-DAY public WORKSHOP + private training
Santa cruz, CA
GOOGLE
Jul 19, 2017
Private team training
Chicago, IL
PPP design leadership conference
August 10, 2017
45-min presentation
