Personal Storymapping Worksheet

Map your story to guide you to where you want to go, why, and how.


Product and service development tools


What does a successful product, service, and business have in common with a great story? Everything. Learn to map your business’s offerings with this robust set of tools.

The Book

The User’s Journey: Storymapping Products That People Love

This Amazon bestselling classic will teach you everything you need to know to transform your product, service, or business from good to great.


Free Workbook

The Storymapping Workbook

Map your product or service’s stories with this powerful collection of worksheets and step-by-step instructions.



  • The Narrative Arc (pdf)

  • Character Sketch (pdf)

  • Concept Story (pdf)

  • Origin Story (pdf)

  • Usage Story (pdf)


Open source images and art

  • Story map template and shape library (Adobe Illustrator)

  • Creative Commons library of ALL images and diagrams from The User's Journey (Flickr)