What does a successful product, service, and business have in common with a great story? Everything.

The User’s Journey: Storymapping Products That People Love

Using Donna’s approach, you’ll cast your users as the heroes of the story so that everything you do supports them in their journey. And when you help your heroes overcome their challenges, surpass their obstacles, and make progress toward their goals, you’ll also take steps toward your own.
— Jonathon Colman, Facebook
This book is essential reading for anyone doing just about anything. Consider the stay-at-home parent trying to create the right chore list for their children...[or] the senior executive who needs to develop a new strategy. This book is well worth it.
— Amazon reviewer