Keynotes & Workshops
I'm now booking keynotes and workshops for summer 2018.
The Storymapping Workshop
Story is the most powerful, visceral and memorable way that humans make sense of the world. Shouldn’t you learn to leverage that power? In this compelling workshop, learn hands-on how simple, impactful narratives can help you design and redesign your products, campaigns, content and features to effectively engage with your customers—before you commit to a single line of code.
Learn to build effective first-time and lifetime customer engagement by:
- Crafting simple, powerful business, product, and customer stories that inspire your target audience
- Defining and refining your product’s core value proposition
- Evaluating the product-market fit as it relates to audience engagement
- Envisioning how and why people will discover, use, pay for, and get excited about your product
- Identifying and prioritizing key features and requirements needed to build and measure your stories
Who Is The Storymapping Workshop For?
The Storymapping Workshop is for anyone who builds products, services, or campaigns that people engage with: designers, product managers, marketers, content strategists, developers, entrepreneurs, and executives have all taken the workshops and reshaped how they build, talk about, and sell products. They come from companies like these (and many more):
“The storymapping concept was incredibly inspiring and, for me, game-changing in the way I approach content creation and user experience. LOVED it!”
"Your workshop made me less afraid to go and test and play around with product ideas on paper...It has really changed the way I work.”
“My sketch of a product idea has now made it to the very top of my company. Your workshop was awesome!”
“In total love with this process.”
While many of us seek out the newest and shiniest tools, methods, and processes to build more successful products and services, we often overlook one of the oldest, leanest, most effective tools out there: the structurally sound story.
Whether you realize it or not in the moment, you experience everything as if it was a story. The better the story, the more likely you are to want to use a product, continue to use it, pay to use it, and recommend it to others.
In my current talk, Story First, you will see how taking a story first approach to product design and content development will help you build more successful products and services that excite your customers, draw them in, incite them to action, and keep them engaged over time.