I'm now booking keynotes and workshops for summer 2018.


ABOVE ILLUSTRATION BY EVA-LOTTA LAM. FROM THE USER'S JOURNEY BY DONNA LICHAW

The Storymapping Workshop

Storymapping Workshop, Microsoft Vancouver hosted by the design and content conference. Baby not (always) included.

Storymapping Workshop, Microsoft Vancouver hosted by the design and content conference. Baby not (always) included.

Story is the most powerful, visceral and memorable way that humans make sense of the world. Shouldn’t you learn to leverage that power? In this compelling workshop, learn hands-on how simple, impactful narratives can help you design and redesign your products, campaigns, content and features to effectively engage with your customers—before you commit to a single line of code.

Learn to build effective first-time and lifetime customer engagement by:

  • Crafting simple, powerful business, product, and customer stories that inspire your target audience
  • Defining and refining your product’s core value proposition
  • Evaluating the product-market fit as it relates to audience engagement
  • Envisioning how and why people will discover, use, pay for, and get excited about your product
  • Identifying and prioritizing key features and requirements needed to build and measure your stories

Who Is The Storymapping Workshop For?

The Storymapping Workshop is for anyone who builds products, services, or campaigns that people engage with: designers, product managers, marketers, content strategists, developers, entrepreneurs, and executives have all taken the workshops and reshaped how they build, talk about, and sell products. They come from companies like these (and many more):

paypal.jpg
spotify.png
wsj.jpg
economist.jpg
nypr
walmart.png
cisco

“The storymapping concept was incredibly inspiring and, for me, game-changing in the way I approach content creation and user experience. LOVED it!”

"Your workshop made me less afraid to go and test and play around with product ideas on paper...It has really changed the way I work.”

“My sketch of a product idea has now made it to the very top of my company. Your workshop was awesome!”

“In total love with this process.”

 

Keynotes

While many of us seek out the newest and shiniest tools, methods, and processes to build more successful products and services, we often overlook one of the oldest, leanest, most effective tools out there: the structurally sound story.

Whether you realize it or not in the moment, you experience everything as if it was a story. The better the story, the more likely you are to want to use a product, continue to use it, pay to use it, and recommend it to others.

In my current talk, Story First, you will see how taking a story first approach to product design and content development will help you build more successful products and services that excite your customers, draw them in, incite them to action, and keep them engaged over time.

 

Past Keynotes and Workshops

MANCHESTER, ENGLAND UX IN THE CITY: MANCHESTER MAY 3-5, 2017 KEYNOTE + FULL-DAY WORKSHOP

MANCHESTER, ENGLAND
UX IN THE CITY: MANCHESTER
MAY 3-5, 2017
KEYNOTE + FULL-DAY WORKSHOP

LAUSANNE, SWITZERLAND LOGITECH, INC. MAY 2, 2017 PRIVATE KEYNOTE + workshop

LAUSANNE, SWITZERLAND
LOGITECH, INC.

MAY 2, 2017
PRIVATE KEYNOTE + workshop

STOCKHOLM, SWEDEN FROM BUSINESS TO BUTTONS APRIL 27, 2017 TALK + FULL-DAY WORKSHOP

STOCKHOLM, SWEDEN
FROM BUSINESS TO BUTTONS
APRIL 27, 2017
TALK + FULL-DAY WORKSHOP

new york, NY IxDa 2017 Feb 5, 2017 Full-Day workshop

new york, NY
IxDa 2017

Feb 5, 2017
Full-Day workshop

Boston, MA O'Reilly media Dec 8-9, 2016 two-DAY workshop

Boston, MA
O'Reilly media
Dec 8-9, 2016
two-DAY workshop

Philadelphia, PA confab Higher Ed Nov 14, 2016 Half-day workshop

Philadelphia, PA
confab Higher Ed
Nov 14, 2016
Half-day workshop

Raleigh, NC Red hat / uxpa Nov 4, 2016 Half-day workshop

Raleigh, NC
Red hat / uxpa
Nov 4, 2016
Half-day workshop

New York, NY Central Park Conservancy Oct, 2016 Private workshop

New York, NY
Central Park Conservancy

Oct, 2016
Private workshop

Louisville, KY Midwest UX Oct 20-22, 2016 Keynote + Full-day workshop

Louisville, KY
Midwest UX
Oct 20-22, 2016
Keynote + Full-day workshop

New York, NY WNYC | NY Public Radio August, 2016 Private workshop

New York, NY
WNYC | NY Public Radio

August, 2016
Private workshop

Vancouver, Canada microsoft / design/content conference Jul 20-22, 2016 TALK + FULL-DAY workshop

Vancouver, Canada
microsoft / design/content conference

Jul 20-22, 2016
TALK + FULL-DAY workshop

New York, NY future of web design Nov 2-4, 2015 Talk + full-day workshop

New York, NY
future of web design

Nov 2-4, 2015
Talk + full-day workshop

San Francisco, CA FUTURE OF WEB DESIGN Oct 28-30, 2015 Talk + full-day workshop

San Francisco, CA
FUTURE OF WEB DESIGN
Oct 28-30, 2015
Talk + full-day workshop

Portland, OR Confab Intensive Aug 31, 2015 half-day workshop

Portland, OR
Confab Intensive

Aug 31, 2015
half-day workshop

Madison, WI Widen enterprises Oct 21, 2015 Private keynote + workshop

Madison, WI
Widen enterprises

Oct 21, 2015
Private keynote + workshop

Lausanne, Switzerland UX Lausanne Jun 4, 2015 TALK + HALF-DAY workshop

Lausanne, Switzerland
UX Lausanne

Jun 4, 2015
TALK + HALF-DAY workshop

Portland, OR Webvisions May 12, 2015 TALK + HALF-DAYworkshop

Portland, OR
Webvisions

May 12, 2015
TALK + HALF-DAYworkshop

Minneapolis, MN Information Architecture Summit April 22 - 26, 2015 HALF-DAY workshop

Minneapolis, MN
Information Architecture Summit

April 22 - 26, 2015
HALF-DAY workshop

San Francisco, CA UX Week Aug 25, 2015 two half-day workshop

San Francisco, CA
UX Week

Aug 25, 2015
two half-day workshop

Waterloo, Canada Fluxible Sep 11, 2014 half-day workshop

Waterloo, Canada
Fluxible

Sep 11, 2014
half-day workshop

New York, NY Lean UX Conference April 10-12,  2014 half-day workshop

New York, NY
Lean UX Conference

April 10-12,  2014
half-day workshop