For the past twenty years, I have been guiding startups, non-profits, and global brands in optimizing digital products and services by providing them with a simplified way to drive user engagement through impactful storytelling. As a speaker, author, coach, and through my Storymapping Workshop, I utilize a ‘story first’ approach to help teams define their value proposition, transform their thinking, and better engage with their core customers, as well as the teams they work with throughout their organization. 

I began my career as a designer, user experience strategist, and product manager for multiple startups and organizations in New York and London, working with brands like Bloomberg, Citi, Casio, Atlantic Records, Sony Pictures, and New York Public Radio. Prior to my career in technology, I refined my talent for storytelling and narrative development as an award-winning documentary filmmaker.  

I present my highly-regarded talks and workshops around the world and have taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design. I live and work in Brooklyn, New York with my partner, Erica, our son, Max, our crooked dog, Ralph, and doe-eyed, pointy-eared cat, Gizmo.